The Management Roundtable | Product Development & Management Association

Building Open Innovation Capabilities for Higher Value Business Opportunities

- AGENDA -
Subject to Change

Monday - January 26 —

Pre-Conference Workshops

7:30a-8:30a Continental Breakfast & Registration
8:30a-12:00p AM Half-Day Workshop
A. Tools & Processes to Jump Start your Open Innovation Efforts - A Framework for Success
Instructor:
Gene Slowinski, Rutgers University
AM Half-Day Workshop
B.
Closing the Deal: Effective Strategies & Structures
Instructor: Karin A. Gregory, Furman Gregory LLC
12:00p-1:30p Networking Luncheon
1:30p-5:00p PM Half-Day Workshop
C. Managing IP in an Open Innovation Environment
Instructor: Paul Germeraad, Intellectual Assets, Inc.
PM Half-Day Workshop
D. Defining and Implementing an Effective Open Innovation Metrics Porfolio

Instructor:
Cheryl Perkins & Jeff Lindsay, InnovationEdge
5:00p-7:00p Open Innovation Tools & Services Marketplace Reception

Tuesday - January 27 —

Main Conference - Day One

7:00a-8:00a Registration & Continental Breakfast
8:00a-8:15a Welcome
MRT & PDMA
8:15a-8:30a Opening Remarks
Cheryl Perkins, Conference Chairperson
8:30a-9:30a FEATURED SESSION
An Interview with Dr. Henry Chesbrough on Future Open Innovation Trends

Building Key Open Innovation Capabilities
to Attain Higher Value Opportunities

9:30a-10:30a PANEL SESSION
Open Innovation Business Models – Expanding Your Open Innovation Activities for Greater ROI

Moderator:

  • Cheryl Perkins, Conference Chairperson

Panelists:

  • Dr. John Bartolone, Open Innovation Director, Unilever
  • Alex Kandybin, Vice President, Booz & Company
  • Mark Peterson, Director, External Business Development, Procter & Gamble
  • Dennis Potter, Vice President, Strategic Innovations, RJ Reynolds
  • John Tao, Vice President, Open Innovation, Weyerhaeuser
10:30a-10:45a Refreshment Break / Exhibits Open
 

- TRACK A -
Strategies for Deal Making with Venture Capital Firms

- TRACK B -
Open Innovation  First Timers - What You Need to Know Before You Get Started

10:45a-11:30p CASE STUDY
Creating New Value between Venture Capital and its Corporate Investors
Roger Wyse,
Burrill & Company and Wayne J. Puglia, Kraft
CASE STUDY
Key Steps for Formalizing an Effective Open Innovation Strategy
José A. Ramirez, PhD
Senior Director - Global Open Innovation,JohnsonDiversey Inc
 
11:30a-12:15p CASE STUDY
Making a Corporate Research and Venture Capital Partnership Pay-off
George Dies
, HP Labs
CASE STUDY
Four Key Steps to Develop and Implement an Effective Technology Licensing Program, Jason Lye, PhD, Newell Rubbermaid
RETURN TO PLENARY SESSION
12:15p-1:30p Luncheon / Meet Your Open Innovation Mentor for Lunch
1:30p-2:30p KEYNOTE PRESENTATION
Partnering with a Proven Innovation Leader to Fill Gaps in your Product/Technology Roadmaps
Loria B. Yeadon
, Vice President & General Manager, Honeywell Intellectual Property International, Honeywell International Inc.

Evolving Company Culture to Deliver Better Results

2:30p-3:15p CASE STUDY
The Anthropology of Open Innovation
Paul France, Principal Engineer, Technology Entrepreneur, Procter & Gamble
SPECIAL CLINIC
Alternative Business Models for Open Innovation – Overcoming Obstacles and Developing Processes for Success
Dr. Henry Chesbrough
LIMITED TO 25 PARTICIPANTS - ADDITIONAL FEE REQUIRED
3:15p-3:30p Refreshment Break / Exhibits Open
3:30p-4:15a CASE STUDY
Key Steps for Overcoming Cultural Barriers to Open Innovation Implementation
Dr. Sarah Pearson
, Open Innovation Champion, Cadbury
SPECIAL CLINIC, CONTINUED...
Alternative Business Models for Open Innovation – Overcoming Obstacles and Developing Processes for Success
Dr. Henry Chesbrough
LIMITED TO 25 PARTICIPANTS - ADDITIONAL FEE REQUIRED
4:15p-5:15p KEYNOTE PRESENTATION
A New Kind of Open Innovation for a New Century

Dr. Kobus Neethling
, President, South Africa Creativity Foundation
5:15p-5:30p Day One Key Learnings
Cheryl Perkins, Conference Chairperson
5:30p-7:30p Networking Reception and Innovation Networking Event
7:30p-9:00p Optional Dinner - Sponsored by NineSigma (limited to 150)

Wednesday - January 28 —

Main Conference - Day Two

7:00a-7:45a BREAKFAST PRESENTATION
The Practitioners Breakfast - Switching on to Open Innovation & Co-Development, Tom McDermott, Senior Account Executive, Imaginatik
8:00a-8:15a Day Two Overview
Cheryl Perkins, Conference Chairperson

Setting an Effective Governance Structure for your Open Innovation Networks

8:15a-9:15a KEYNOTE PRESENTATION
Building the Open Innovation Organization
, Beth Springer, Executive Vice President, Strategy & Growth, Clorox
9:15a-10:00a CASE STUDY
Tassimo Hot Beverage System - Managing Success in an External Alliance, Andreas Perschon,
Kraft Foods - Tassimo Global
10:00a-10:30a Refreshment Break / Exhibits Open
10:30a-11:15p CASE STUDY
Making a Great Product Even Better through Co-Development
Graham P. Milner, WD-40 Company
11:15a-12:15p KEYNOTE PRESENTATION
Reading the Tea Leaves of Risk: Open Innovation in China

Max von Zedtwitz
, Professor of Strategy & Innovation,
Peking University, Vice President, PRTM Shanghai and author of Managing Global Innovation
12:15p-1:15p Luncheon / Exhibits Open

Selecting & Implementing the Right Metrics
for Your Open Innovation Initiatives

1:15p-2:00p CASE STUDY
The Evolution of Open Innovation Metrics at Frito-Lay
Owen Carryl, Frito-Lay
2:00p-3:00p PANEL SESSION
Open Innovation Metrics

Moderator:

  • Cheryl Perkins, Conference Chairperson

Panelists:

  • Nik Modi, Director, Senior Analyst -Household Personal Care and Tobacco, UBS Investment Research
  • Amy Achter, Director of Corporate Intellectual Asset Management, Kimberly-Clark Corporation
  • Mary Beth Robles, VP External Innovation, Colgate-Palmolive
3:00p-3:30p

Applying What We've Learned - OI Action Plan
Cheryl Perkins, Conference Chairperson

3:30p

Conference Adjourns

Conference Info:

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CODEV EXECUTIVE SUMMARIES

Download free copies of the executive summaries from CoDev07 and CoDev08
(requires brief registration on the
FastTrack website)

CoDev 2008
Executive Summary:

Co-Development Conference Looks to Open Innovation
as an Engine of Turbo-Charged Growth

CoDev 2007
Executive Summary:
Co-Development Conference highlights Intellectual Property, Shows Open Innovation a Maturing Strategy

 

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