Keynote Presentations

• Loria B. Yeadon, Honeywell Intellectual Property Int'l

• Dr. Kobus Neethling, South Africa Creativity Foundation

• Beth Springer, Clorox

• Max von Zeldtwitz, AsiaCompete Int'l, Ltd.

Tuesday, January 27
Partnering with a Proven Innovation Leader to Fill Gaps in your Product/Technology Roadmaps

Honeywell invests hundreds of millions of dollars in R&D annually to develop technologies that make our world safer and more secure, more comfortable and energy efficient, and more innovative and productive. Many of Honeywell’s innovations can be applied beyond the products and services that it sells, and out-licensing these technologies can generate value above and beyond Honeywell’s core applications. With the establishment of its "IP Store", Honeywell has recouped a portion of its significant R&D investments, increased shareowner value and developed win-win relationships with new customers in emerging markets and applications.

One of the most important decisions that a company will make in executing its open innovation strategy is selecting the right innovation partners to fill gaps in its technology and product roadmaps. Ms. Yeadon will discuss key considerations in selecting the right technology partners. She will also outline how Honeywell has effectively managed licensing as a growth business, and has developed its IP Store to serve as a technology source for many companies. Through a case study of a significant licensing transaction, she will review key elements in linking a customer’s need with available technology solutions, identifying internal and external challenges, and how to overcome those challenges and structure a win-win deal.

Key Take-aways:

• Key considerations in selecting the right innovation partners to achieve your open innovation objectives.

• Effective strategies to connect the dots between customer’s technology needs and technical solutions in your IP Store.

• Key considerations in structuring win-win out-licensing deals and overcoming common challenges and pitfalls.

Loria B. Yeadon is the Vice President and General Manager of Honeywell Intellectual Property International (HIPI), a division of Honeywell International Inc. headquartered in Tempe, AZ. HIPI manages and licenses Honeywell’s IP assets globally. Prior to assuming her current role 2003, she served as the Chief IP Litigation Counsel of Honeywell International Inc. Ms. Yeadon joined AlliedSignal in 1999 as Assistant General Counsel – Intellectual Property for Honeywell’s Aerospace business units.

Prior to joining Honeywell, Mrs. Yeadon served as Senior Counsel for Telcordia Technologies, Inc. (formerly Bellcore) in Morristown, New Jersey, and in this role, she managed the global “BELL” word and symbol trademark portfolio for the Regional Bell Operating Companies, was responsible for all trademark and copyright matters for the company, and managed patent portfolios, M&A activities and other IP transactional matters for certain businesses.

Mrs. Yeadon was featured in the Profiles on Diversity Journal, Black Leaders Leading (Jan/Feb 2008); Seton Hall School of Law Alumni Magazine in an article entitled An Odyssey of Achievement (November 2006); Corporate Dealmaker Magazine’s cover article entitled A License to Grow (September 2005); and February 2004 issue of Metropolitan Corporate Counsel Magazine in an article entitled Honeywell’s Commitment to Diversity: Robust Policies and Practices in Action.

Mrs. Yeadon currently serves on the Advisory Board for the Gibbon’s Institute of Law, Science & Technology for Seton Hall School of Law and the Industrial Advisory Board for Computer/Electrical Engineering Departments at the University of Virginia. In 2003, she received the Distinguished Alumni Award from the Virginia Engineering Foundation. She formerly served as Secretary for the Executive Board for the New Jersey Corporate Counsel Association and as co-chair of its Intellectual Property Committee. She was also appointed to the District Ethics Committee for the Supreme Court of the State of New Jersey, 2000 - 2003.

Mrs. Yeadon received a Bachelors of Science in Electrical Engineering, with distinction, from the University of VA, Masters of Science in Electrical Engineering from Georgia Institute of Technology, and Juris Doctorate, magna cum laude, from Seton Hall School of Law. She is admitted to practice law in New Jersey and New York and registered to practice before the United States Patent and Trademark Office.

Tuesday, January 27
A New Kind of Open Innovation
for a New Century

Scientists and laymen alike often spend their lives trying to articulate theories and concepts. Once they have the essence of a concept defined, they then give emphasis to the borders around this concept and draw conclusions from within these borders. This rational and logical approach may work well for the more clinical sciences but can prove to be detrimental to creativity – in fact, classifying open innovation in a separate, disconnected box could result in missing the fundamental nature and heart of progress and development. Creativity and open innovation can no longer be perceived as a process that can be turned on and off like a switch and only engaged in when deemed necessary – it must be viewed as a becoming “thing” versus a doing “thing”.

In this keynote presentation, Dr. Neethling will discuss the intertwining principles of creativity and open innovation. He will examine four integrated factors that are essential for an organization to achieve sustainable innovation including how to:

• Harness and meld internal and external creativity and capabilities to create meaningful innovation

• Build commitment to the ongoing creative empowerment of the “innovators” from both companies (or all parties involved in the open innovation effort)

• Create and uphold a unified open innovation process

• Foster the right type of environment for open innovation to flourish

Dr Kobus Neethling, President of the South African Creativity Foundation, holds 6 degrees, including two masters, a doctorate and post-doctorate cum laude. He has written more than 80 books, including numerous international bestsellers and 9 television series. He is included in 10 Who’s Who publications including 2000 outstanding scholars of the 20th century from Cambridge, England. In 1998 he received the most prestigious creativity award in the world from the Creative Education Foundation in New York.

Wednesday, January 28
Building the Open Innovation Organization

To fully harness Open Innovation, you need the capability to engage externally to find ideas, build them into a consumer proposition and profitably commercialize them. Clorox's journey started in commercialization, with strong supplier partnerships securing technologies to bring winning products to market. Next, pre-commercialization Discovery began using external networks to build up product ideas. More recently, ideas are being created with external networks linked to a core innovation team. Examples of successes - and challenges - will be discussed to illustrate progress toward a boundaryless innovation organization.

Beth Springer was named executive vice president – strategy and growth in January 2007. In this role, she has responsibility for creating an overall, enterprise perspective on long-range strategy and business planning functions. Specifically, she oversees the company's strategic planning, growth, new ventures, licensing, sustainability, and mergers and acquisitions activities.

Springer joined Clorox in 1990 as associate marketing manager for Household Products, and subsequently held marketing positions of increasing responsibility in the company's Cat Litter, Household Cleaning, Laundry and Glad® businesses. In 2002, she was named vice president – general manager, Glad Products. In January 2005, she was named group vice president with responsibility for the Glad® Products joint venture with the Procter & Gamble Company and The Clorox Company's cat litter, Kingsford® charcoal and food businesses.

Springer worked for Braxton Associates/Deloitte in management consulting before she joined Clorox.

A native of the San Francisco Bay Area, Springer holds a bachelor's degree in economics from Bryn Mawr College and a master's degree in business administration from Harvard University. She serves on the board of directors of Coyote Point Museum and President's Advisory Council of Bryn Mawr College.

Wednesday, January 28
Reading the Tea Leaves of Risk:
Open Innovation in China

A key part of open innovation is understanding the risks involved in partnering beyond your own cultural and geographic boundaries. You’ve heard this many times, but you need to be on the ground to understand how business really works in China. This is even more important in the sensitive business of R&D and innovation. More than 900 R&D centers have been set up in China by foreign MNCs, but only few claim that they are integrating well with the local scientific and engineering environment. What are the secrets of succeeding with local innovation in China for global competitive advantage? This presentation will give you the native perspective on opening up R&D and innovation to include the creative potential of China before having to make the first trip.

Based on case studies from Microsoft, GE, ABB, Siemens, and other multinationals in China, Max will discuss three key themes:

• Successful practices for managing R&D and innovation in China

• The future of open innovation and collaborative R&D in China

• How Chinese firms internationalize innovation—whom they choose as partners and how you can favorably position your company as a partner of choice

Dr. Max von Zedtwitz is a professor of strategy and innovation at Peking University and a vice president with PRTM Management Consultants. Max has been researching and working with multinational companies for 15 years to open up their R&D to new geographies and cultures throughout Asia. He has spent the last 5 years in China and has first-hand insights into the real challenges of making R&D partnerships succeed. His award-winning insights are based on hundreds of case studies and expert interviews, personal experience in running global R&D teams across different countries, and proprietary large volume databases mapping global R&D operations and locations. He has published 12 books and more than 50 articles, and is cited frequently in periodicals such as the New York Times and the Economist. One of his latest books is Managing Global Innovation, published by Springer in 2008.

Conference Info:

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Executive Summary:
Co-Development Conference Looks to Open Innovation
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Executive Summary:
Co-Development Conference highlights Intellectual Property, Shows Open Innovation a Maturing Strategy