In this two-hour session, you will have the opportunity to have an intimate discussion with Henry Chesbrough and hear his latest insights on the common challenges companies encounter as they implement and roll out their Open Innovation initiatives and some effective strategies for how to address these critical issues.

Specifically, he will examine how to:

• Develop processes to search outside for external ideas and technologies

• Create processes to receive external technologies and carry them through into the market

• Breakdown internal resistance to allowing unused internal ideas and technologies to go to the outside

• Experiment with alternative business models and determine which are right for your company

• Manage multiple business models inside a single company

To make the session more robust, attendees are highly encouraged to bring their own challenges to the workshop to enable the group to apply their learnings to current issues across multiple industries.

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Henry Chesbrough is Executive Director of the Center for Open Innovation at the Haas School of Business at UC Berkeley. He holds a Ph.D. in Business Administration from the University of California-Berkeley, an MBA from Stanford University, and a BA from Yale University, summa cum laude. His research focuses on managing technology and innovation. His book, Open Innovation (Harvard Business School Press, 2003), articulates a new paradigm for organizing and managing R&D. His most recent book, Open Business Models (Harvard Business School Press, 2006), extends his analysis of innovation to business models, intellectual property management, and markets for innovation.